Find a HomeeXp Realty

Find a Home Team

Build Your Professional Online Presence

12 step-by-step setup guides for real estate agents

Google, Facebook, Instagram, LinkedIn, X, YouTube, TikTok, Zillow, Realtor.com, Homes.com, Substack, and your own photos and intro video. Each guide shows what to have ready, the exact clicks on your phone or computer, and how to copy your link.

See the 12 guidesOpen the checklist

Every step checked October 25, 2026. Free for any agent, on our team or not.

Independent educational guides. Not affiliated with or endorsed by the platforms shown. Features change.

  1. Googlemaps.app.goo.gl/yourcode
  2. Facebookfacebook.com/yourname
  3. Instagraminstagram.com/yourname
  4. LinkedInlinkedin.com/in/yourname
  5. Xx.com/yourhandle
  6. YouTubeyoutube.com/@yourhandle
  7. TikToktiktok.com/@yourusername
  8. Zillowzillow.com/profile/your-screen-name
  9. Realtor.comrealtor.com/realestateagents/your-profile-id
  10. Homes.comhomes.com/real-estate-agents/your-name/your-profile-id/
  11. Substackyourname.substack.com/subscribe
  12. Intro videoyoutu.be/yourvideo

Start with one

Pick the guide you need most. Finish it, copy your link, then move to the next. Each one takes about 15 to 60 minutes of setup.

Not sure where to begin? Start with Your photos and intro video. Every other guide asks for a headshot or profile photo.

The 12 guides

Tap a guide to open its steps. Each one ends with how to copy your link and keep it current.

  1. Guide 1: Google Business Profile

    A free listing on Google Search and Google Maps that can show your name, phone, website, hours, service area, and client reviews.

    30 to 45 minutesPhoneComputer

  2. Guide 2: Facebook Page

    A public Facebook Page for your real estate business, separate from your personal profile, with its own web address.

    20 to 30 minutesPhoneComputer

  4. Guide 4: LinkedIn

    A complete personal LinkedIn profile with your headline, About, and brokerage, plus a custom public link you can put on your agent page.

    30 to 45 minutesPhoneComputer

  5. Guide 5: X (formerly Twitter)

    An X account with your photo, bio, and website, plus a profile link you can put on your agent page.

    15 to 20 minutesPhoneComputer

  6. Guide 6: YouTube

    A YouTube channel with your name, handle, photo, banner, and links, plus a channel link and a video link you can put on your agent page.

    20 to 30 minutesPhoneComputer

  7. Guide 7: TikTok

    A TikTok account set up for your real estate business, with your photo, bio, and the right account type, plus a profile link you can put on your agent page.

    15 to 25 minutesPhone

  8. Guide 8: Zillow

    A free Zillow agent profile with your photo, bio, service areas, linked listings and past sales, and a way to ask clients for reviews.

    30 to 45 minutesPhoneComputer

  9. Guide 9: Realtor.com

    A claimed Realtor.com agent profile with your photo, bio, service areas, MLS listings and sales, and client reviews and recommendations.

    30 to 45 minutesComputer

  10. Guide 10: Homes.com

    A free Homes.com agent profile with your photo, bio, cities served, specialties, designations, and social links.

    20 to 30 minutesPhoneComputer

  11. Guide 11: Substack

    A free Substack publication at yourname.substack.com, a first post sent to your subscribers, and a signup link you can share.

    30 to 60 minutesPhoneComputer

  12. Guide 12: Your photos and intro video

    A current headshot, a few real photos of you at work and in your towns, and a short intro video, all shot on your phone.

    30 to 60 minutesPhoneComputer

Want help with this?

Join the Find a Home network free.

Or talk with Jason Galaz, our Team Lead, about the guides or about the Find a Home Team.

Join the Find a Home network freeTalk to Jason Galaz, Team Lead

Team line (615) 894-6970

Your checklist

Tick each one as you finish. Your ticks stay on this device.

  1. Google Business Profile

    Steps for Google Business Profile

    My link: ______________________________________________

  2. Facebook Page

    Steps for Facebook Page

    My link: ______________________________________________

  3. Instagram professional account

    Steps for Instagram professional account

    My link: ______________________________________________

  4. LinkedIn

    Steps for LinkedIn

    My link: ______________________________________________

  5. X (formerly Twitter)

    Steps for X (formerly Twitter)

    My link: ______________________________________________

  6. YouTube

    Steps for YouTube

    My link: ______________________________________________

  7. TikTok

    Steps for TikTok

    My link: ______________________________________________

  8. Zillow

    Steps for Zillow

    My link: ______________________________________________

  9. Realtor.com

    Steps for Realtor.com

    My link: ______________________________________________

  10. Homes.com

    Steps for Homes.com

    My link: ______________________________________________

  11. Substack

    Steps for Substack

    My link: ______________________________________________

  12. Your photos and intro video

    Steps for Your photos and intro video

    My link: ______________________________________________

Then set a reminder to check every link every few months.

Guide 1 of 12

Google Business Profile

A free listing on Google Search and Google Maps that can show your name, phone, website, hours, service area, and client reviews.

30 to 45 minutes of setup. Google's verification review can take up to 5 business days.Steps checked October 25, 2026Phone stepsComputer steps

Have these ready

  • A Google Account that you control. You will own the profile with it.
  • Your real-world name as clients know it. Do not add keywords, cities, or slogans.
  • Your primary category, such as Real estate agent.
  • Your business address. Google needs it for verification, even if you hide it from the public.
  • The cities or ZIP codes you serve. You can list up to 20.
  • A business phone number and your website.
  • The hours when clients can reach you directly.
  • A description of 750 characters or fewer, with no links.
  • A professional headshot and a few genuine photos of your work.
  • A phone with the Google Maps app, in case Google asks you to verify with a video.

1. Check for an existing profile firstPHONE OR COMPUTER

  1. Open Google Maps.
  2. Search for your name and city.
  3. If your profile appears, select it.
  4. On a phone, tap About.
  5. Select Claim this business.
  6. Select Manage now. Then go to Verify your profile.
  7. If Google says someone else may manage it, use the request access steps later in this guide. Do not create a second profile.
  8. If no profile exists, go to Create a new profile.

2. Create a new profilePHONE OR COMPUTER

  1. Go to business.google.com/add.
  2. Select Add your business to Google.
  3. Enter your real-world name.
  4. Choose your primary category, such as Real estate agent.
  5. Follow the on-screen prompts to add your address, service areas, phone, and website.
  6. Choose a verification option when asked.

3. Hide your address and add service areasCOMPUTER

  1. Go to business.google.com and sign in.
  2. Select Edit profile.
  3. Select Location.
  4. If clients do not visit you, select Edit next to Business location.
  5. Turn off Show business address to customers.
  6. Select Save.
  7. Next to Service area, select Edit.
  8. Choose or type each city or ZIP code you serve.
  9. Select Save. Approved edits can take up to 48 hours to show.

4. Verify your profilePHONE OR COMPUTER

  1. Go to business.google.com while signed in.
  2. Select Get verified.
  3. Choose one of the methods Google offers you.
  4. For phone, text, or email, enter the code or follow the email.
  5. For a video recording, use your phone. Tap Business video, then Next.
  6. Record one unedited video of at least 30 seconds. Show nearby street signs, your work tools such as business cards, and a permit, invoice, or bill that matches your profile name.
  7. Tap Upload video. The review can take up to 5 business days.

5. Finish your details on a computerCOMPUTER

  1. Go to business.google.com.
  2. Select Edit profile.
  3. Add your hours, phone, and website.
  4. Add your description in 750 characters or fewer, with no links.
  5. Select Save.

6. Finish your details on a phonePHONE APP

  1. Open the Google Maps app.
  2. Tap Business at the bottom right.
  3. Tap Edit profile.
  4. Make your changes.
  5. Tap Save.

Request access if someone else manages your profile

  1. Go to business.google.com/add.
  2. Enter your business name and address.
  3. Choose your business from the list.
  4. When you see Someone else may manage this Business Profile, select Request Access.
  5. Fill out the form.
  6. Select Submit.
  7. Wait for a reply. The current owner has 3 days to respond. If there is no reply, your confirmation email may offer View request, then Verify.

Get your Google review link

  1. Use a computer. Google says the review QR code can only be made in a computer browser.
  2. Go to business.google.com and sign in.
  3. Select Read reviews.
  4. Select Get more reviews.
  5. Click the Copy icon to copy your review link.
  6. To save the QR code, right-click it and select Save image as.
  7. Open the link in a private browser window to check it.
  8. Send it to past clients by email or text.
  9. Ask every client for honest feedback. Do not offer anything in exchange for a review.

Reply to reviews

  1. Go to your Business Profile.
  2. Select Read reviews.
  3. Next to the review, select Reply.
  4. Type your reply. Leave out private client or deal details.
  5. Select Reply.

Give an assistant access without sharing your password

  1. On a computer, go to business.google.com.
  2. Select More.
  3. Select Business Profile settings.
  4. Select People and access.
  5. Select Add.
  6. Enter the person's email address.
  7. Under Access, choose Manager or Owner.
  8. Select Invite.

Post an update or open house

  1. Go to business.google.com.
  2. Select Posts, then Add post.
  3. Choose Update, Offer, or Event.
  4. Add your text and a photo. For an open house, check the address, date, and times.
  5. Select Post.

Keep it current

  • Update your hours when they change, and add special hours for holidays.
  • Reply to new reviews.
  • Keep your service areas within about 2 hours of driving from your base.
  • If your name, brokerage, address, or phone changes, edit the profile. Google may ask you to verify again.
  • Add new genuine photos from time to time.
  • Remove anyone from People and access who no longer helps you.
  • Check your profile link and review link every few months.

Good to know

  • Eligibility: Google requires in-person contact with clients during your stated hours.
  • Google names real estate agents as an example of individual practitioners. An agent can have a profile if clients can reach the agent directly at the verified location during stated hours.
  • If several agents work at one office, the office has its own profile. Each agent's profile uses only the agent's name.
  • If you are the only agent at a branded office, Google says to share one profile, named in the format Brand: Your Name.
  • Support staff should not create their own profiles. Do not create extra profiles for specialties.
  • Google says sales associates or lead generation agents for corporations are not individual practitioners.
  • Homes for sale or rent, model homes, and vacant apartments are not eligible for their own profiles. Sales or leasing offices are.
  • A virtual office is not eligible unless it is staffed during business hours. A coworking office needs clear signage.
  • Hide your address only if clients do not visit you there. If you work from home, Google says to hide your home address.
  • Google chooses which verification methods you see, and you may need more than one. Methods can include phone, text, email, live video call, video recording, or postcard.
  • If you get a postcard, most codes arrive within 14 days and expire after 30 days. While you wait, do not change your name, address, or category, and do not request a new code.
  • You must verify before you can reply to reviews. Posts from an unverified profile stay pending.
  • New owners and managers must wait 7 days before they can remove other users or transfer ownership.
  • Creating and claiming a profile is free.
  • Google's help gives the address and review link steps for a computer only. Use a computer for those.
  • Older features: chat and call history ended on July 31, 2024. Short names can no longer be created. Google began replacing the public Questions and Answers section in Maps with an AI Ask feature in December 2025 (secondary source).
  • Apps change their menus often. If a button has a slightly different name, look for the closest match.

Sources checked October 25, 2026

Independent educational guide. Not affiliated with or endorsed by Google Business Profile. Features, menus and eligibility can change.

Guide 2 of 12

Facebook Page

A public Facebook Page for your real estate business, separate from your personal profile, with its own web address.

20 to 30 minutesSteps checked October 25, 2026Phone stepsComputer steps

Have these ready

  • Your personal Facebook account. You need it to create and manage a Page.
  • The Page name you will use. Check your brokerage's naming rules first.
  • Up to three categories, such as Real estate agent.
  • A short bio that says what you do and where.
  • Your business phone, email, website, and hours or service area.
  • A clear headshot for the profile picture. Suggested size: 320 by 320 pixels.
  • A cover photo. Suggested size: 851 by 315 pixels.
  • A username idea. It needs at least 5 characters and can use only letters, numbers, and periods.

1. Create your PageCOMPUTER

  1. Sign in to your personal Facebook account.
  2. Go to facebook.com/pages/create.
  3. Enter your Page name.
  4. Type a category and pick from the suggestions. You can choose up to three.
  5. Add a short bio.
  6. Click Create Page.
  7. Add the website, phone, email, location, and hours that apply.
  8. Click Next.
  9. Upload your profile picture and cover photo.
  10. Click Next.
  11. Skip or complete the optional prompts, such as WhatsApp and inviting friends.
  12. Click Done.

2. Switch into your Page on a computerCOMPUTER

  1. Click your profile picture at the top right.
  2. Click See all profiles.
  3. Select your Page.

3. Switch into your Page in the appPHONE APP

  1. Tap Menu, your profile picture with three lines. It is at the bottom right on iPhone and the top right on Android.
  2. Tap the down arrow next to your name.
  3. Tap your Page.

4. Set your Page usernameCOMPUTER

  1. Switch into your Page.
  2. Click your Page's profile picture at the top right.
  3. Click Settings & privacy.
  4. Click Settings.
  5. Click Page setup in the left menu.
  6. Click View next to your Page name.
  7. Click Edit next to Username.
  8. Type your username. Wait for the green check mark that shows it is available.
  9. Click Save changes.

5. Add a contact buttonCOMPUTER

  1. While switched into your Page, open your Page.
  2. Click the three dots below your cover photo.
  3. Click Add action button. If you already have one, click Edit action button.
  4. Choose a button that fits, such as one for calls, messages, or your website.
  5. Enter the phone number, link, or other details asked for.
  6. Save your changes.

6. Turn on recommendationsCOMPUTER

  1. While switched into your Page, open Settings.
  2. Click Page and tagging.
  3. Turn on Allow others to view and leave reviews on your Page.

Copy your link for your agent page

  1. On a computer, switch into your Page or search for it.
  2. Open your Page.
  3. Click the address bar at the top of your browser.
  4. Copy the address.
  5. In the phone app, open your Page.
  6. Tap the three dots on the Page.
  7. Tap Copy link near the bottom of the panel. Menus vary; look for Copy link or Share.
  8. Paste the link into a browser where you are signed out to check it.

It looks like: https://www.facebook.com/yourname

Give an assistant access without sharing your password

  1. On a computer, switch into your Page.
  2. Open Settings.
  3. Click Page setup.
  4. Click Page access.
  5. Click Add New.
  6. Find the person and choose the access they need.
  7. Click Give Access.
  8. Ask the person to accept and confirm they can do the task.

Connect your Instagram account

  1. On a computer, switch into your Page.
  2. Open Settings.
  3. Click Linked accounts.
  4. Click Instagram.
  5. Click Connect account.
  6. Click Connect.
  7. Choose whether to allow Instagram messages in your Inbox.
  8. Sign in to your Instagram professional account and follow the prompts.

Share your recommendations link

  1. Open your Page.
  2. Click Reviews. Menus vary; it may be under More.
  3. Copy the address from the address bar.
  4. Open it while signed out to check it.
  5. Send it to past clients and ask for honest feedback.

Keep it current

  • Update your phone, website, and hours when they change.
  • Check your Inbox and comments often so client messages do not wait.
  • Remove Page access for anyone who no longer helps you.
  • If you change your username, the old link stops working. Update the link everywhere you posted it.
  • Retest your contact button and Page link every few months.
  • Keep your profile picture current.

Good to know

  • Facebook's own Help Center pages block automatic reading, so they could not be checked word for word. These steps were checked against secondary sources dated January to October 2026. Labels can differ by account, device, and app version.
  • Your Page lives inside your personal account. You switch into the Page to manage it. It does not have its own password.
  • You need full control, also called admin access, to create or change the Page username.
  • The Facebook app may not let you edit a Page username. Use a computer, or open the desktop site in your phone's browser.
  • Until you set a username, your Page link may use a number instead of a name.
  • Facebook may limit how often you can change a username. Wait a few days between changes.
  • Full control lets a person manage access and delete the Page. Give it only to people you trust.
  • Older guides mention Templates and Tabs and classic Page settings. Most Pages now use the current Pages experience, so those menus may not appear.
  • Meta Business Suite is a separate, optional tool for posting, messages, and automated replies.
  • Some sources say only Instagram business accounts can connect to a Page on the Facebook side. Others say creator accounts can too. Follow the prompts you see.
  • Apps change their menus often. If a button has a slightly different name, look for the closest match.

Sources checked October 25, 2026

Independent educational guide. Not affiliated with or endorsed by Facebook Page. Features, menus and eligibility can change.

Guide 3 of 12

Instagram professional account

An Instagram professional account for your real estate work, with a public profile, contact options, and insights.

15 to 20 minutesSteps checked October 25, 2026Phone steps

Have these ready

  • The Instagram account you will use. Recover an old account before you make a new one.
  • A username clients will recognize.
  • A clear professional headshot.
  • A short bio with your role, your area, and any brokerage details your brokerage requires.
  • Your website link.
  • A business email and phone number for contact buttons.
  • Admin access to your Facebook Page, if you plan to connect it.

1. Switch to a professional accountPHONE APP

  1. Open Instagram and tap your profile picture at the bottom right.
  2. Tap the menu icon at the top right. It looks like three lines.
  3. Tap Settings and activity. Some versions say Settings and privacy.
  4. Tap Account type and tools.
  5. Tap Switch to professional account.
  6. Read the intro screens and continue.
  7. Pick the category that best describes your work, such as Real estate agent if offered.
  8. Choose Business or Creator.
  9. Review your contact details and choose whether to show them.
  10. Finish the remaining prompts.

2. Complete your profilePHONE APP

  1. Go to your profile.
  2. Tap Edit profile.
  3. Tap your picture and add your headshot.
  4. Check your Name and Username.
  5. Tap Bio and write a short description.
  6. Tap Links.
  7. Tap Add external link.
  8. Paste your website address. Add a title if you want.
  9. Tap Done, then tap Done again.
  10. Under Public business information, check your category and contact options. Menus vary; look for Contact options and Profile display.

3. Connect your Facebook Page (optional)PHONE APP

  1. Go to your profile.
  2. Tap Edit profile.
  3. Under Public business information, tap Page. It may say Connect or create.
  4. Tap Continue.
  5. Sign in to Facebook if asked.
  6. Choose your Page, or create a new one.
  7. Tap Connect if asked.
  8. Check that your Page name now shows under Public business information.

Change your account type later

  1. Go to your profile and tap the menu icon.
  2. Tap Settings and activity.
  3. Look for Account type and tools. Menus vary; it may say Business tools and controls or Creator tools and controls.
  4. Tap Switch account type.
  5. Choose the type you want and confirm.

Connect from the Facebook side instead

  1. On a computer, switch into your Facebook Page.
  2. Open Settings.
  3. Click Linked accounts.
  4. Click Instagram.
  5. Click Connect account, then Connect.
  6. Sign in to your Instagram professional account and follow the prompts.

Keep it current

  • Update your bio and link when your brokerage, phone, or website changes.
  • Test your contact buttons and bio link every few months.
  • If you change your username, your profile link changes too. Update it everywhere you posted it.
  • Check that the right Facebook Page still shows in Edit profile after any Page change.
  • Check messages and comments often so client questions do not wait.

Good to know

  • Instagram's Help Center pages could not be read automatically for this check. The switch path comes from Instagram's own business site, which says: Settings and privacy, then Account type and tools, then Switch to professional account. Other steps were checked against secondary sources dated 2025 and 2026.
  • The in-app label may read Settings and activity or Settings and privacy, depending on your app version.
  • Business or Creator: the app describes Creator as best for public figures, content producers, artists, and influencers (per a secondary source). Business suits companies and brands. Either can work for an agent.
  • Secondary sources report that business and creator accounts cannot be private. If your account is private, expect it to become public when you switch.
  • Secondary sources report that business accounts may have a more limited music library for Reels than creator accounts.
  • A Facebook Page is optional. Instagram asks about connecting one when you switch. Some tools, such as ads or a shared inbox, may need it.
  • You can add up to 5 links in your bio, per a secondary source.
  • Your switch to a professional account is a separate step from connecting a Facebook Page. Connecting alone does not switch your account type.
  • These steps use the phone app. Instagram's business site gives the switch steps for the app.
  • Apps change their menus often. If a button has a slightly different name, look for the closest match.

Sources checked October 25, 2026

Independent educational guide. Not affiliated with or endorsed by Instagram professional account. Features, menus and eligibility can change.

Guide 4 of 12

LinkedIn

A complete personal LinkedIn profile with your headline, About, and brokerage, plus a custom public link you can put on your agent page.

30 to 45 minutesSteps checked October 25, 2026Phone stepsComputer steps

Have these ready

  • A clear, recent headshot. About 400 by 400 pixels works well.
  • An optional background image that you have the right to use, such as a photo of your area.
  • Your job title, brokerage name, and start date.
  • Your service area and the kinds of clients you help.
  • A short bio of 3 to 5 sentences.
  • The business email, phone, and website you want to share.
  • An email address and password for signing in, if you are new to LinkedIn.

1. Create your account or sign inPHONE OR COMPUTER

  1. Go to linkedin.com or open the LinkedIn app.
  2. If you already have a profile, sign in and skip to the next section. Do not make a second profile.
  3. If you are new, select Join now.
  4. Enter your email and create a password.
  5. Select Agree & Join.
  6. Enter your real first and last name. Do not put your brokerage in the name fields.
  7. Add your current job, location, and the other details LinkedIn asks for.
  8. Enter the code LinkedIn emails you, then select Agree & Confirm.

2. Add your photo and headlineCOMPUTER

  1. Click Me at the top of the page.
  2. Click View Profile.
  3. Click the profile photo circle.
  4. Upload your headshot, adjust the crop, and save.
  5. Click the pencil icon in the top section of your profile, next to your name.
  6. In the Headline field, type your role, brokerage, and area. Example: Real Estate Agent at [Brokerage] | Serving [Area]. You have up to 220 characters.
  7. Click Save.

3. Add your photo and headlinePHONE APP

  1. Tap your profile photo, then tap View Profile.
  2. Tap the pencil icon in your top profile card.
  3. Edit the Headline field.
  4. Tap Save.
  5. To change your photo, tap your profile photo on your profile. Menus vary; look for an option to upload a new photo.

4. Write your About sectionPHONE OR COMPUTER

  1. Open your profile.
  2. Find About and select its pencil icon. If About is missing, look for Add about.
  3. Write who you help, where you work, and how to reach you. You have up to 2,600 characters, but only the first two lines or so show before see more.
  4. Select Save.

5. Add your brokerage to ExperiencePHONE OR COMPUTER

  1. Open your profile and scroll to Experience.
  2. Select the plus (+) icon, then select Add position.
  3. Enter your title, such as Real Estate Agent.
  4. Type your brokerage in Company name and pick it from the list if it appears.
  5. Check I am currently working in this role.
  6. Enter your start date.
  7. If you left a brokerage, open that older entry and add an end date.
  8. Choose whether to notify your network, then select Save.

6. Add your contact detailsCOMPUTER

  1. On your profile, click Contact info.
  2. Click the pencil icon.
  3. Add only the business website, phone, and email you want to share.
  4. Click Save.

Add your license and education (optional)

  1. Open your profile.
  2. Select Add profile section. Menus vary; on the app it may say Add section.
  3. Menus vary; look for Licenses and certifications or Education.
  4. Enter the name, issuer, and dates exactly as they appear on your credential, then save.

Find the tools that used to be in creator mode (optional)

  1. Open your profile.
  2. Menus vary; look for Resources or your Analytics section, then the list of creator tools.
  3. Turn on only the tools you plan to use, such as a newsletter.

Keep it current

  • Update your headline and Experience the day you change brokerages or titles.
  • Check your Contact info links once a month.
  • Replace your headshot when it no longer looks like you.
  • If you change your custom URL, update it on your agent page, email signature, and print materials.

Good to know

  • This guide covers your personal profile. A company Page for a team or brokerage is separate and is not covered here.
  • LinkedIn allows one personal profile per person. Sign in to an old profile instead of making a new one.
  • Creator mode was retired in 2024. There is no switch to turn on anymore. Its tools, such as newsletters and follow links, are now offered to all members one by one.
  • LinkedIn limits how often you can change your custom URL. Secondary guides report 5 changes in 180 days. Pick one you plan to keep.
  • Custom URLs are first come, first served.
  • Labels in the phone app can differ by app version. If a step does not match, the computer steps are the most reliable.
  • Paid plans are optional. You do not need one to build a complete profile.
  • Apps change their menus often. If a button has a slightly different name, look for the closest match.

Sources checked October 25, 2026

Independent educational guide. Not affiliated with or endorsed by LinkedIn. Features, menus and eligibility can change.

Guide 5 of 12

X (formerly Twitter)

An X account with your photo, bio, and website, plus a profile link you can put on your agent page.

15 to 20 minutesSteps checked October 25, 2026Phone stepsComputer steps

Have these ready

  • A square headshot, about 400 by 400 pixels, as a JPG or PNG.
  • An optional header image, about 1500 by 500 pixels.
  • An email address that is not already linked to another X account, or a phone number that can get texts.
  • A username idea of 15 characters or fewer, using only letters, numbers, and underscores.
  • A bio of 160 characters or fewer: your role, brokerage, and service area.
  • Your website address.

1. Create your accountPHONE APP

  1. Download the X app from the App Store or Google Play.
  2. Open the app and choose the option to sign up for a new account.
  3. Enter your name and your email address or phone number when asked.
  4. Enter the code X sends to your email or phone.
  5. Finish the remaining prompts on screen.

2. Create your accountCOMPUTER

  1. Go to x.com/i/flow/signup in your web browser.
  2. Enter your name and your email address or phone number.
  3. Enter the code X sends to your email or phone.
  4. Finish the remaining prompts on screen.

3. Pick your username (handle)PHONE OR COMPUTER

  1. When X suggests usernames during sign up, pick one or type your own.
  2. Keep it to 15 characters or fewer, using letters, numbers, and underscores. No spaces.
  3. To change it later, go to Settings and privacy, then Account.
  4. Tap Username and type the new username.
  5. Tap Done.

4. Add your photo, bio, and websitePHONE OR COMPUTER

  1. Open your profile. In the phone app, open the navigation menu and tap Profile.
  2. Select Edit profile.
  3. Select the camera icon on your profile photo and choose Upload photo.
  4. Select the camera icon on the header and choose Upload photo.
  5. Type your display name, up to 50 characters. Example: Jane Doe, [Area] Real Estate.
  6. Write your bio, up to 160 characters.
  7. Type your service area in Location.
  8. Type your website address in Website.
  9. Select Save.

Switch to a professional account (optional, free)

  1. Make sure your profile has a name, bio, and profile photo. X requires these.
  2. Open your profile settings. Menus vary; look for Switch to Professional. In the side menu it may appear as an X for Professionals tab.
  3. Select Get Started.
  4. Search for and select the category that fits you best, then select Next.
  5. Choose Business or Creator, then select Next.
  6. To switch back later, go to Edit profile, then Edit Professional Profile, then Switch Account Type.

Save your profile QR code (optional)

  1. In the phone app, tap your profile icon in the top menu.
  2. Tap the QR code icon in the bottom right corner.
  3. Tap the share icon.
  4. Choose Save photo.

Keep it current

  • Update your bio and website the day you change brokerages.
  • Test your website link once a month.
  • If you change your username, update the link on your agent page right away. Your old username becomes available to others as soon as you change it.
  • If you have a blue checkmark, changing your photo, display name, or username can remove it for a while until X reviews the account again.

Good to know

  • Each email address can be linked to only one X account.
  • During first setup, the option to change your display name may not appear until you add a profile photo and header.
  • Usernames cannot include the word Admin or the platform's own name.
  • On iPhone, you can also sign up with Continue with Google or Continue with Apple.
  • Profile and header photos can be JPG, GIF, or PNG. Animated GIFs are not supported.
  • A blue checkmark on X shows an active paid subscription on an account that meets X's rules. It is not proof of identity, and it is optional. ID verification is a separate optional step for paid subscribers.
  • A gold checkmark marks an official organization account on a paid business plan. A grey checkmark marks government accounts.
  • Professional accounts are free. Parody and fan accounts are not eligible.
  • X Help does not spell out every sign up button name, so the sign up steps tell you to follow the prompts on screen.
  • Apps change their menus often. If a button has a slightly different name, look for the closest match.

Sources checked October 25, 2026

Independent educational guide. Not affiliated with or endorsed by X (formerly Twitter). Features, menus and eligibility can change.

Guide 6 of 12

YouTube

A YouTube channel with your name, handle, photo, banner, and links, plus a channel link and a video link you can put on your agent page.

20 to 30 minutesSteps checked October 25, 2026Phone stepsComputer steps

Have these ready

  • The Google Account you want to own the channel. You need a Google Account to create one.
  • A channel name and a handle idea of 3 to 30 characters.
  • A square headshot or logo as a JPG, PNG, GIF, or BMP, up to 15 MB.
  • A banner image at least 2048 by 1152 pixels (2560 by 1440 is best), under 6 MB. Keep text inside the center 1235 by 338 pixels.
  • A short channel description: who you help, your area, and what your videos cover.
  • Your website address and business email.

1. Create your channelCOMPUTER

  1. Go to youtube.com and sign in with the Google Account that will own the channel.
  2. Click your profile picture.
  3. Click Settings.
  4. In the Account section, click Add or manage channel(s).
  5. Click Create a channel.
  6. Choose a profile picture, then type your name and handle.
  7. Click Create channel.

2. Finish your channel profileCOMPUTER

  1. Go to studio.youtube.com and sign in.
  2. In the left menu, click Customization, then Profile.
  3. Under Handle, check your handle and change it if needed.
  4. Type your channel description.
  5. Under Links, click Add link, then enter a title and your website URL.
  6. Under Contact info, enter your business email.
  7. For the profile picture, click Change, choose your image, crop it, and confirm.
  8. For the banner image, click Change, choose your image, adjust the crop, and confirm.
  9. Click Publish.

3. Edit your name, handle, and links on a phonePHONE APP

  1. In the YouTube app, tap your profile picture.
  2. Tap View channel.
  3. Tap the edit icon under your channel description.
  4. Tap the edit icon next to your name or Handle, make your change, and tap Save.
  5. To add links, open the YouTube Studio app and tap your profile picture.
  6. Tap the edit icon next to your channel description.
  7. Under Links, tap the edit icon, then tap Add and enter the title and URL.
  8. Tap Done, then tap Save.

Copy the link to one video

  1. On a computer, open the video on youtube.com.
  2. Under the video, click Share.
  3. Optional: check Start at and enter a time, so the video starts at that point.
  4. Click Copy.
  5. On a phone, open the video in the YouTube app.
  6. Under the video player, tap Share.
  7. Tap Copy link.
  8. Paste the link into your agent page and test it.

Unlock more features with phone verification (optional)

  1. In YouTube Studio on a computer, click Settings.
  2. Click Channel, then Feature eligibility.
  3. Open Intermediate features and click Verify phone number.
  4. Enter your phone number and the code YouTube sends by text or voice call.

Keep it current

  • Update your description and links the day you change brokerages.
  • Pick a handle you plan to keep. You can change it twice in 14 days.
  • Check that your channel link and your favorite video link still work once a month.
  • If a home in a linked video sells or comes off the market, update the video description or link a different video.

Good to know

  • YouTube Help gives channel creation steps for a computer or the mobile website, not the app. On a phone, open youtube.com in your browser to follow the same steps.
  • To use a business or team name that more than one person can manage, create the channel with a Brand Account: open your channel list, click Create a new channel, and follow the same prompts.
  • Supervised accounts may not be able to create a channel.
  • Handles are 3 to 30 characters. They can use letters, numbers, underscores, hyphens, and periods, but cannot start or end with a symbol. Your handle becomes your channel URL.
  • After you change your handle, YouTube holds the old one for 14 days and both links work. After that, someone else can claim the old one.
  • Older custom URLs still work and now send viewers to your handle URL. New custom URLs can no longer be set up.
  • You can add up to 14 links. The first one shows near the Subscribe button.
  • Changing your channel name can take a few days to show, and it removes a verification badge if you have one. You can change the name twice in 14 days.
  • Your YouTube picture and name are separate from your Google Account picture and name.
  • One older YouTube Help page still says Customization, then Basic info, for the handle URL. Newer pages say Customization, then Profile. Use whichever your Studio shows.
  • Apps change their menus often. If a button has a slightly different name, look for the closest match.

Sources checked October 25, 2026

Independent educational guide. Not affiliated with or endorsed by YouTube. Features, menus and eligibility can change.

Guide 7 of 12

TikTok

A TikTok account set up for your real estate business, with your photo, bio, and the right account type, plus a profile link you can put on your agent page.

15 to 25 minutes, plus 1 to 5 business days if you apply for business verificationSteps checked October 25, 2026Phone steps

Have these ready

  • A phone with the TikTok app from the App Store or Google Play.
  • A phone number or email address that you control.
  • A username idea.
  • A clear headshot or team photo.
  • A short bio: your role, brokerage, and area.
  • Your website address.
  • If you plan to apply for business verification: you must be 18 or older and have a business document accepted for your country, such as a business license. Your legal business name and license ID must match the document.

1. Create your accountPHONE APP

  1. Install TikTok from the App Store or Google Play.
  2. Open the app and tap Profile in the bottom menu.
  3. Tap Sign up.
  4. Follow the prompts to sign up with your phone number or email.

2. Choose your business account typePHONE APP

  1. On your profile, tap the Menu icon (three lines) in the top right corner.
  2. Tap Settings and privacy.
  3. Tap Account. Some versions say Manage account.
  4. If you see Switch to Business Account, tap it.
  5. Choose the category that fits your business best and follow the prompts.
  6. If you want verified business features, go back to Account and tap Business verification.
  7. Review the terms, agree, and tap Get started.
  8. Enter your country or region. Phone, website, and industry are optional. Tap Next.
  9. Upload your business document.
  10. Type your legal business name and business license ID exactly as they appear on it. Tap Next.
  11. Choose SMS or Voice Call to confirm your identity.
  12. Tap Submit.
  13. Watch for an in-app notice and an email. Review usually takes 1 to 5 business days.

3. Edit your profilePHONE APP

  1. Tap Profile.
  2. Tap Edit profile.
  3. Tap your photo and upload your headshot. Menus vary; look for a change photo option.
  4. Check your name and username.
  5. Write a short bio with your role, brokerage, and area.
  6. If you see a Website field, enter your website. Menus vary by account type and region.
  7. Save, then open your profile and test the link on your phone.

Turn on 2-step verification

  1. Tap Profile, then the Menu icon, then Settings and privacy.
  2. Menus vary; look for Security, then 2-step verification.
  3. Turn it on and keep your recovery phone and email current.

Set up a Business Page (Verified Business Accounts only)

  1. Open the app and tap Profile.
  2. Tap the three lines icon in the top right corner.
  3. Tap Business Suite.
  4. Tap Business Page.
  5. Tap Join.
  6. Add at least one section, such as Business information with your website.
  7. Turn on the Business Page toggle to make it public.

Keep it current

  • Update your bio and website the day you change brokerages.
  • Test your profile link and website link once a month.
  • Keep your recovery phone and email current.
  • TikTok renames account options often. Recheck Settings and privacy, then Account, every few months.
  • If you change your username, your profile link changes too. Update it everywhere you posted it.

Good to know

  • TikTok's naming is changing. Its business help, updated May 2026, describes three levels: a General TikTok Account, which everyone starts with; a TikTok Account with Advanced Access, which you get by linking to a TikTok for Business account or a Business Center; and a Verified Business Account, which you get after business verification. The Verified Business Account used to be called a Registered Business Account.
  • Other TikTok pages from 2026 still describe Personal and Business Accounts and a Switch to Business Account option. You may see either set of names, depending on your app and region.
  • Business verification is open to accounts of all sizes, but only to people 18 or older. Check TikTok's accepted document list for your country before you apply.
  • A Verified Business Account can show its business profile publicly and add destination links to videos or the profile. Advanced Access accounts can edit these details but cannot show them on the profile.
  • If you do not see a Website field, your account may not qualify yet. Secondary guides from 2026 say accounts that are not business accounts need at least 1,000 followers for a clickable link. A web address typed in the bio is not clickable.
  • The blue verified badge is a separate process for high-profile accounts. Business verification does not give a blue badge.
  • Business Pages can only be set up in the phone app, need a Verified Business Account without TikTok Shop, and need an account owner over 18.
  • Organization Accounts are a different type, controlled by a verified organization, and are not covered here.
  • Apps change their menus often. If a button has a slightly different name, look for the closest match.

Sources checked October 25, 2026

Independent educational guide. Not affiliated with or endorsed by TikTok. Features, menus and eligibility can change.

Guide 8 of 12

Zillow

A free Zillow agent profile with your photo, bio, service areas, linked listings and past sales, and a way to ask clients for reviews.

30 to 45 minutesSteps checked October 25, 2026Phone stepsComputer steps

Have these ready

  • An email address you will use as your Zillow sign in.
  • A clear headshot of you alone. Do not use a team photo.
  • Your license number, written in the format Zillow uses for your state.
  • Your MLS name and MLS Agent ID for each MLS you belong to.
  • Your office address, phone number, and email.
  • A short bio with the most important facts first.
  • The cities, counties, neighborhoods, or ZIP codes you serve.
  • Up to 10 specialties that truly fit your work.
  • Links to your website and the social accounts you keep up.
  • Email addresses of past clients who agreed to hear from you.

1. Create or sign in to your accountCOMPUTER

  1. Go to zillow.com.
  2. Click Sign in in the upper right corner.
  3. If you already have an account, sign in. If you forgot your password, click Forgot your password? and follow the email.
  4. If you need a new account, choose New Account at the top of the box.
  5. Enter your email address and create a password.
  6. Check the box I am a landlord or industry professional.
  7. Choose the professional account type, enter your details, and click Continue.

2. Open the profile editorCOMPUTER

  1. Click your headshot in the upper right corner, then click Profile.
  2. In the Manage your Profile area on the right, click Edit, then choose Profile.

3. Add your photoCOMPUTER

  1. Select Upload Photo and choose your headshot file.
  2. When the new photo appears on your profile, select Submit.

4. Add your bio, specialties, and service areasCOMPUTER

  1. In the Agent Info section, click Edit agent information.
  2. Under About me, write your bio. Put key facts first, since visitors see only the first few lines.
  3. Scroll to the specialties section (Zillow spells it Specialities) and select up to 10.
  4. Scroll to Service areas and select Add Service Areas.
  5. Type one neighborhood, city, county, or ZIP code, then press Enter or select Add. Repeat for each area.
  6. Find Language Fluency and add the languages you speak.
  7. Menus vary; look for the website and social link fields in the editor and add your links.
  8. Scroll to the end of the page and select Save.

5. Check your contact and license detailsCOMPUTER

  1. In Edit, then Profile, review your phone number, email, license details, and office address.
  2. Enter your license number in your state's format and save.
  3. If your license still shows as pending, contact Zillow Partner Support.

6. Link your listings and past salesCOMPUTER

  1. On your profile, click Edit, then Agent Info, then Add MLS agent IDs. You may also see a Manage MLS Agent ID button next to Active Listings.
  2. Search for your MLS name.
  3. Enter your MLS Agent ID exactly, with capital letters where they belong, and click Link to profile.
  4. If you do not know your ID, choose Find details by searching for an associated listing and search one of your active listings.
  5. Repeat for each MLS you belong to.
  6. Wait 24 hours for listings and past sales to appear.

7. Review your past sales and listingsCOMPUTER

  1. To post sales on their own, go to Settings, then Past Sales, and turn on Automatically Publish Your Past Sales.
  2. If auto publish is off, open your Past sales page and confirm sales under Pending Your Confirmation.
  3. To add a missing closed sale, click Add sale, search the address, pick the property, enter the sold date, price, and your role, then click Add sale.
  4. Click Agent Hub, then Listings, and open a listing.
  5. Check that you show as the listing agent on the contact form.

8. Manage your profile in the appPHONE APP

  1. Open the Zillow Premier Agent app and sign in.
  2. Tap the More icon.
  3. Under Manage your profile, tap the option you need: edit your profile, request a review, view your public profile, or share it.

Ask a client for a Zillow review

  1. Sign in to Zillow and open your profile.
  2. Select Request a review.
  3. To have Zillow email clients, enter their email addresses. You can send up to 50 per day.
  4. Or copy the direct link to your review form and paste it into your own email or text.
  5. Tell the client they need to sign in or create a free Zillow account to write the review.
  6. Ask them to describe their own experience in their own words. Do not write it for them.
  7. Track emailed requests under Sent requests. Requests sent by direct link do not show there.
  8. Follow up no more than a few times. Zillow suggests asking no more than three times in total.
  9. When a review is published, Zillow emails you. Reply to it from your profile.

What your client does to leave a review

  1. Sign in or create an account at zillow.com.
  2. Open your review link, or select Agent finder and search for your name.
  3. On your profile, scroll down and click Write a review.
  4. Fill out the form and click Submit Review.
  5. Check its status in the Reviews Written section of their own Zillow profile.

Keep it current

  • Update your phone, email, office, and license details when they change.
  • Add your new MLS Agent ID right away if you join another MLS.
  • Check past sales each month and confirm any under Pending Your Confirmation.
  • Check that each new listing shows you as the listing agent.
  • Reply to new reviews.
  • Review your bio, photo, specialties, and service areas every few months.

Good to know

  • A free agent profile does not require a paid product. Premier Agent advertising is separate and has its own terms.
  • Cities and counties you add as service areas show on your public profile. ZIP codes do not.
  • Only closed sales can be added as past sales. Leased rentals cannot.
  • You cannot manually add a sale that MLS data credits to a different agent. Ask Zillow Partner Support about errors.
  • Listing details that come from your MLS cannot be edited on Zillow. Correct them in your MLS.
  • If your MLS sends team information on a listing, Zillow links it to the team profile, not your individual profile. Sales a team lead assigns to you need your confirmation.
  • Reviews are checked by Zillow before they are published. Zillow's tips say this usually takes 2 to 4 days, and up to 10 days when volume is high. You are not told when a review is rejected.
  • Agents cannot review other agents. You cannot delete a single review, but you can flag one for another check.
  • Canadian licenses could not be added as of Zillow's June 2024 licensing article.
  • Zillow's help articles use slightly different labels for the same MLS tool, such as Add MLS agent IDs, Manage MLS ID, and Manage MLS Agent ID. Use the one your screen shows.
  • The app steps come from an undated Zillow help article. App menus may differ.
  • Zillow Partner Support: 1-888-466-3501 or partnersupport@zillowgroup.com.
  • Apps change their menus often. If a button has a slightly different name, look for the closest match.

Sources checked October 25, 2026

Independent educational guide. Not affiliated with or endorsed by Zillow. Features, menus and eligibility can change.

Guide 9 of 12

Realtor.com

A claimed Realtor.com agent profile with your photo, bio, service areas, MLS listings and sales, and client reviews and recommendations.

30 to 45 minutesSteps checked October 25, 2026Computer steps

Have these ready

  • An email address and a phone number for your account.
  • The state where your MLS is located and your MLS name.
  • Your MLS Agent ID. Your MLS may call it your public ID, agent number, or member number. It is not your NRDS ID.
  • As a backup, the MLS number and ZIP code of one of your active listings.
  • Your NRDS ID, if you are a member of the National Association of REALTORS.
  • A recent headshot of you alone, plus an optional cover photo.
  • Your brokerage name, office address, phone number, and website.
  • A short bio that names the cities, neighborhoods, property types, and clients you serve.
  • Your designations, certifications, and languages.
  • Email addresses of past clients and colleagues who agreed to hear from you.

1. Claim your profileCOMPUTER

  1. Go to dashboard.realtor.com.
  2. If you already have an account, sign in and skip to the next section. If not, choose Sign up.
  3. Enter your email address, a password, and your phone number.
  4. Select the state where your MLS is located, then select your MLS name.
  5. Enter your MLS Agent ID. Do not enter your NRDS ID here.
  6. If you cannot find your ID, use the active listing option. Enter the MLS number of one of your active listings and its ZIP code.
  7. Enter your name the way you want it shown, then choose Verify MLS Information.
  8. Open the confirmation email from Realtor.com and follow its steps.
  9. Sign in to the dashboard.

2. Confirm your REALTOR status (NAR members only)COMPUTER

  1. Menus vary; look for an option in your dashboard account or profile settings to add or sync your NRDS ID.
  2. Enter your NRDS ID and save.
  3. View your profile and check that the REALTOR mark and your NAR designations show.

3. Add your photo and contact detailsCOMPUTER

  1. Menus vary; look for a Profile area in the dashboard.
  2. Upload a profile photo of you alone. Realtor.com resizes photos for you.
  3. Add a cover photo if that option is shown.
  4. Check your phone, email, website, brokerage name, and office address.
  5. Save your changes.

4. Write your bio and set your service areasCOMPUTER

  1. Open the About Me section.
  2. Write who you help, where you work, and your experience. Name your cities, neighborhoods, and ZIP codes.
  3. Menus vary; look for fields such as Areas Served, Specializations, Experience, and Languages. Fill in only what is true.
  4. Save, then view your public profile.

5. Request reviewsCOMPUTER

  1. Menus vary; look for Ratings & Reviews in your profile area.
  2. Enter the email address of a client who closed a transaction with you, and send the request.
  3. If you already have reviews on a supported review service, look for an import option in the same area.
  4. If a display setting is offered, choose whether your ratings show on your profile.

6. Add recommendationsCOMPUTER

  1. Menus vary; look for Recommendations in your profile area.
  2. Enter the email addresses of colleagues, past clients, friends, or family who know your work.
  3. When a recommendation comes in, read it and approve or decline it.

7. Check your listings and salesCOMPUTER

  1. View your public profile and check your active listings and past sales.
  2. If items are missing, check that your MLS Agent ID is correct.
  3. Contact Realtor.com customer care about errors you cannot fix.

Ask a past client for a review

  1. Pick a client who closed a transaction with you.
  2. Send the request from Ratings & Reviews soon after closing.
  3. Ask the client to describe their own experience in their own words. Do not write it for them.
  4. Watch for the review to appear after it is checked.

Keep it current

  • Update your brokerage, phone, email, and photo when they change.
  • Update your MLS Agent ID if you join a new MLS.
  • Check your listings and past sales each month.
  • Review your bio and service areas about every six months.
  • Check your lead and notification settings so inquiries reach the right inbox or phone.

Good to know

  • The basic profile is free. Realtor.com also sells paid upgrades, such as enhanced and Local Expert profiles, that add sections like video and Q&A. You do not need them for a basic profile.
  • Since September 2025, agents who are not NAR members also appear in Find an Agent. NAR members show the REALTOR mark, and consumers can filter to REALTORS only.
  • When a NAR member claims a profile, NAR certifications and designations are added automatically.
  • A 2021 Realtor.com page said a claim was not complete until an NRDS ID was entered. That rule could not be confirmed as current, and it would apply only to NAR members.
  • Past sales appear only when your MLS sends them to Realtor.com.
  • Reviews are accepted only from customers who closed a transaction with you. Recommendations can come from business associates, friends, family, and others.
  • Realtor.com says its Find an Agent results rank profiles partly on how complete they are.
  • Team leaders can create a team profile from the dashboard.
  • Your profile web address may end in your name and a number, or in a long ID.
  • The official help site, support.realtor.com, could not be opened during this check. Steps come from Realtor.com marketing pages dated 2017 to 2026, NAR pages, and REALTOR association guides. Menu names may differ in your account.
  • Realtor.com customer care: (800) 878-4166 or customercare@realtor.com.
  • Apps change their menus often. If a button has a slightly different name, look for the closest match.

Sources checked October 25, 2026

Independent educational guide. Not affiliated with or endorsed by Realtor.com. Features, menus and eligibility can change.

Guide 10 of 12

Homes.com

A free Homes.com agent profile with your photo, bio, cities served, specialties, designations, and social links.

20 to 30 minutesSteps checked October 25, 2026Phone stepsComputer steps

Have these ready

  • Your MLS name and MLS ID.
  • Access to the email or phone number your MLS has on file, to receive a verification code.
  • A clear headshot of you alone.
  • A short bio that says who you help and where you work.
  • The cities you serve.
  • Your specialties, awards, designations, and languages.
  • Links to the social accounts you keep up, and a video link if you have one.

1. Sign up or claim your profileCOMPUTER

  1. Go to homes.com and click the profile icon in the top right corner.
  2. Click Sign In / Sign Up at the bottom of the menu.
  3. Under Are You an Agent?, click Sign Up.
  4. Select your MLS. If it is not listed, click Other MLS and choose your state.
  5. Search for yourself by name, email, or MLS ID, then click the magnifying glass.
  6. Select the result that matches you. If you see No Results, try another detail or click Need Help?
  7. Choose email or phone, enter it, and click Verify.
  8. Enter the code you receive and click Confirm Code. If neither option works, click These Don't Work.
  9. Create a password, enter it again in Confirm Password, and click Next.
  10. Add a phone number if asked and click Next, or click Do This Later.
  11. Click Upload a Photo, or click Finish if your photo is already there.

2. Open your profile editorCOMPUTER

  1. Click your photo or initials in the top right corner.
  2. Click Account Settings.
  3. Open the Profile tab.

3. Edit your details and bioCOMPUTER

  1. Under Your Profile, check your phone number and add a video link if you have one. Click Save Profile.
  2. Under About You, choose the languages you speak and write your bio.
  3. Under Awards & Designations, select only the ones you hold.
  4. Under Social Media, add links to accounts you keep up.
  5. Menus vary; look for a save button near each section and save before you leave the page.

4. Add service areas and specialtiesCOMPUTER

  1. Open Work Experience & Expertise.
  2. Type a city you serve and pick it from the drop-down list. Repeat for each city.
  3. Turn on each specialization that fits your work. Turn off any that do not.
  4. Save, then view your public profile.

5. Edit your profile in the phone appPHONE APP

  1. Open the Homes.com app.
  2. Tap Menu in the bottom right corner and tap Sign In.
  3. Tap Dashboard.
  4. Tap Edit Profile. The editor opens in your phone's browser.
  5. Update your sections, then tap Save Profile.
  6. To change your photo, tap the plus sign or the pencil icon, then tap Save Profile Photo.

Change your sign in email or password

  1. Click your profile icon in the top right corner.
  2. Click Account Settings.
  3. Click Login & Security.
  4. Click update next to your email address or password.
  5. For a new email, enter it, then enter the code sent to it and click verify.
  6. For a new password, enter your current password and the new one twice, then click Save.

Reset a forgotten password

  1. Click the profile icon and select Sign In / Sign Up.
  2. Click Forgot Password? under the Password field.
  3. Enter your email address and complete the robot check.
  4. Click Continue, then use the link Homes.com emails you.

Keep it current

  • Update your bio, photo, and phone number when they change.
  • Add or remove cities as your service area changes.
  • Test your social and video links every few months.
  • When you change brokerages, contact Homes.com agent support, since you cannot edit your office yourself.
  • Check Notification Preferences in Account Settings so inquiries reach the right person.

Good to know

  • The official Homes.com agent help pages are old. All of them are dated July or August 2022. Homes.com has changed since then, so your screens may look different.
  • In October 2023, the Homesnap Pro app became the Homes Pro app. If you had a Homesnap account, your profile moved to Homes.com and you can sign in with your Homesnap password.
  • The phone app steps come from a 2023 MLS help article, not from Homes.com help.
  • Homes.com help says all agents can get a free profile, and agents who are not in an MLS can also sign up. Paid membership is a separate product.
  • Your name, license, and office cannot be changed in the editor. Contact Homes.com agent support to fix them.
  • Homes.com help does not state a limit on how many cities you can add.
  • The 2023 guide showed an Include me in the Agent Directory switch and a Request Endorsements tool. Neither could be confirmed in current official help. Homes.com help says registered agents show in Find an Agent.
  • Homes.com agent support: Support@homes.com or (800) 431-5509, as listed by Miami REALTORS in June 2026.
  • Apps change their menus often. If a button has a slightly different name, look for the closest match.

Sources checked October 25, 2026

Independent educational guide. Not affiliated with or endorsed by Homes.com. Features, menus and eligibility can change.

Guide 11 of 12

Substack

A free Substack publication at yourname.substack.com, a first post sent to your subscribers, and a signup link you can share.

30 to 60 minutesSteps checked October 25, 2026Phone stepsComputer steps

Have these ready

  • An email address for your account.
  • A profile photo, your name, and a short bio.
  • A publication name.
  • A web address idea of 4 to 32 letters and numbers, such as yourname.
  • A few sentences for your About page: who you are, what readers get, the area you cover, and how often you publish.
  • A first post that is ready to paste in.
  • If you plan to import contacts: a .csv, .xlsx, or .ods file of people who said yes to your emails, and a note of where they signed up.
  • Any disclosure your brokerage requires on marketing.

1. Create your accountPHONE OR COMPUTER

  1. Go to substack.com, or open the Substack app.
  2. Choose Create account, or the sign up option in the app, and follow the prompts.
  3. Add a profile photo, your first name, and a short bio.
  4. Pick a handle when asked. Your profile link will be substack.com/@yourhandle.

2. Start your publicationCOMPUTER

  1. From Home, click the + sign and select Post. This takes you to your Substack, where you create and manage posts.
  2. Open your dashboard: on your profile, click the three dots and select Publisher dashboard.
  3. If you already have a publication and want a separate one, go to your account Settings, scroll to Publications, click Create another publication, and enter the web address you want.

3. Set your publication name and web addressCOMPUTER

  1. In the dashboard, open Settings.
  2. In the Basics section, type your name in the Publication name field and click Save.
  3. If you do not see Publication name, set Publication theme to Custom, then look again.
  4. To change your web address, scroll to the Danger Zone section and click Change subdomain.
  5. Enter a new subdomain of 4 to 32 letters and numbers. Do this before you publish, because changing it later breaks old links.

4. Write your About pageCOMPUTER

  1. In Settings, go to the Website section.
  2. Next to About page, click Edit.
  3. Explain who you are, what readers get, the area you cover, and how often you publish.
  4. Save your changes and view the page on your phone.

5. Publish your first post on a computerCOMPUTER

  1. In the dashboard, click Create, then select Article.
  2. Type your title and write your post.
  3. Click Continue.
  4. Set Audience to Everyone and choose who can comment.
  5. To schedule the post, set a future date and time.
  6. Click Publish. Leave Send via email and Substack app inbox checked to email subscribers, or uncheck it to post on the web only.

6. Publish your first post on a phonePHONE APP

  1. Open the Substack app and tap the orange plus button on the Home screen.
  2. Tap Write an article.
  3. Type your post, then tap Next.
  4. Check the email and notification toggle. To post on the web only, tap the toggle to the left.
  5. Menus vary; look for the final publish button and tap it.

7. Import contacts who agreed to your emailsCOMPUTER

  1. Only import people who clearly said yes to your emails. Do not import CRM leads, business cards, or bought lists.
  2. Open the dashboard and click Subscribers in the left sidebar.
  3. Click Add subscribers, then scroll to Add subscribers by upload.
  4. Click Choose file and pick your .csv, .xlsx, or .ods file.
  5. Confirm that these subscribers opted in, then click Import.
  6. Answer any questions about where the list came from. A review can take up to 72 hours.
  7. Refresh the page to see how many emails were added and how many were skipped.

Set up your welcome email

  1. Open your publication Settings.
  2. In the Emails section, click Edit next to the welcome email for free subscribers.
  3. Replace the template text with your own message, then click Save.
  4. If you imported a list, also check the welcome email for imported subscribers.

Get a QR code for your publication

  1. Open your dashboard and click Settings.
  2. Scroll to the Growth section.
  3. Click Download and save the code as a PNG or SVG file.

Keep it current

  • Check facts, links, audience, and email settings before every post.
  • Read and answer reader replies and comments each week.
  • Check the Subscribers page for new signups and skipped imports.
  • Export a backup copy of your email list from time to time.
  • Update your About page when your brokerage, area, or schedule changes.

Good to know

  • New publications are public by default. The Privacy mode switch in Settings makes a publication private.
  • With the Profile theme, welcome emails do not send until you have published at least 2 posts. Switch to the Custom theme to send them right away.
  • Substack requires import lists to contain only people who explicitly opted in. Lists that do not meet this can be rejected, and publishing features can be limited.
  • If permission is unclear, send people your /subscribe link and let them sign up themselves.
  • Once a post is emailed, it cannot be sent again. Edits update only the web and app versions.
  • The option Change subdomain without breaking links sends old links to your new address. You can use it only once.
  • If you have a publication, your subdomain is reserved as your handle.
  • Each account can have up to 10 publications.
  • Paid subscriptions are optional. Each publication that charges needs its own Stripe account.
  • Substack help gives one set of app steps for iPhone and Android. Settings, imports, and the QR code are documented for the web only.
  • Apps change their menus often. If a button has a slightly different name, look for the closest match.

Sources checked October 25, 2026

Independent educational guide. Not affiliated with or endorsed by Substack. Features, menus and eligibility can change.

Guide 12 of 12

Your photos and intro video

A current headshot, a few real photos of you at work and in your towns, and a short intro video, all shot on your phone.

30 to 60 minutesSteps checked October 25, 2026Phone stepsComputer steps

Have these ready

  • Your phone, cleaned lens, and at least half the battery.
  • A window with soft daylight, or a shady spot outside.
  • A plain or softly blurred background.
  • The clothes you would wear to meet a client.
  • Three sentences for your video: who you are, where you help, and how to reach you.

1. Take your headshotPHONE APP

  1. Stand facing the window so the light is on your face, not behind you.
  2. Have a friend hold the phone at your eye level, about 4 to 6 feet away.
  3. Use the main camera, not the selfie camera, for a sharper photo.
  4. Frame from the middle of your chest to just above your head.
  5. Take 20 or more shots. Relax your shoulders and smile with your eyes.
  6. Pick one that looks like you today. Skip filters and heavy retouching.
  7. Keep the original full-size file. Do not send a screenshot.

2. Take your photosPHONE APP

  1. Take 6 to 12 photos of you at work: at a showing, at a closing table, at a sign, with your car or your favorite coffee shop.
  2. Add photos of places you love in your towns: a main street, a park, a lake, a local landmark.
  3. Hold the phone level. Tap the screen on the subject to focus.
  4. Only include other people, children, or clients if they have said yes.
  5. Use only photos you took or have written permission to use. No listing photos you do not have the rights to.

3. Record your intro videoPHONE APP

  1. Pick a quiet room. Turn off fans, music, and the TV.
  2. Turn the phone sideways for your page. Record a second take upright if you also want one for social media.
  3. Prop the phone at eye level, about an arm's length away.
  4. Look at the camera lens, not the screen.
  5. Say your three sentences in 30 to 90 seconds. Example: I'm Gabrielle with the Find a Home Team. I help buyers and sellers in Franklin and across Middle Tennessee. Call or text me any time.
  6. Record 3 takes and keep the best one.
  7. Describe the homes and the towns, never who lives there. Fair Housing applies to video too.

4. Upload themPHONE OR COMPUTER

  1. Open Build my agent page in your Home Base.
  2. In Photos and video, tap Add your headshot and pick the original file.
  3. Tap Add photos and pick up to 12.
  4. Tap Add your intro video, or paste a YouTube link if it is already online.
  5. Check each preview, then tap Save.

File tips

  1. Photos: JPG, PNG, or HEIC, at least 1200 pixels on the short side.
  2. Video: MP4 or MOV, under 2 minutes.
  3. Name files with your name, for example gabrielle-headshot.jpg.

Keep it current

  • Update your headshot at least every 2 years, or when your look changes.
  • Add a few new town photos each season.
  • Re-record your video when your towns, team, or contact details change.

Good to know

  • Show your brokerage name the way your broker requires anywhere your photos or video are used to advertise.
  • These are the Find a Home Team's own tips, not a platform's instructions.
  • Apps change their menus often. If a button has a slightly different name, look for the closest match.

Sources

The Find a Home Team's own tips, not a platform's instructions. Steps checked October 25, 2026.

Practical tips for phone photos and video. Show your brokerage name the way your broker requires wherever you advertise.